Are you still unsure if it's time to refresh your web design?
As consumers rely more on digital channels, enhancing the destination page has become imperative. A website may be attracting a lot of visitors and can still have unsatisfactory conversions. To regain the investment and more, consider consumer standards when designing a website.
Did you know that 38% of audiences leave a website with an unattractive layout and content?
"Even a tiny change in a website can have an incredible effect on your conversion rate. The stakes are unsurprisingly high.", says Aidan Smith, senior marketing at Twixxer.
Each year, the digital world reaches new heights with new features, new graphics, new standards, etc. Read on to learn the web design best practices for beginners.
Designing a website can be exciting. Sometimes we have so many ideas, and we want to put them in there. Unfortunately, more logic should be used when building a digital presence.
If there are too many details, visitors might not find what they are looking for right away.
As a result, they'll just leave—and this happens within 3 seconds only.
Be careful when adding pop-ups, widgets, extra menus, and flashy graphics.
Bombarding visitors with information can distract them from your exact brand message. Take note that 64% of consumers prefer a simple experience.
Most websites work well with single column layouts. But it would be best if you also considered the device compatibility of the layout for mobile devices and desktops. If you need to use pop-ups, use those that stay on one sign of the screen to avoid annoying website visitors.
Your instinct is probably to include as much information as possible on the website. This is because you want visitors to know everything without talking to any of the company staff. However, doing can do more harm than good.
Use negative space to allow each element to become more noticeable and the visitor's eyes to breathe. If you need to add several elements, spread them vertically instead of cramming them into one page. This is also applicable to your texts.
Websites with scannable texts tend to score higher than those with an overcrowded copy.
Break your paragraphs into 2-3 lines while playing with headings, margins, bullet points, graphics, etc.
It's about time we switch to striking, high-quality graphics and images, which effectively draw and keep the audience attention.
Make sure that the sizes of your visuals are compatible with various devices. Also, optimise them with correct ALT tags and descriptions.
Web design is a dynamic field. Top Rank Designs has a professional team that's updated with the latest tools and trends. Contact us now to discuss your website needs.
Top Rank Designs
PO Box 7068 Safety Bay
Western Australia 6169
Mob: 040 929 2001
Perth Business Hours please
Email: click here
The team at Top Rank Designs listened to my needs, worked quickly and efficiently, communicated really well during the whole process and delivered the perfect website - which is already bringing in new clients.
I can't recommend Top Rank Designs highly enough.
Laurie Maximillian
Owner Manager
Really love our website and logo design!
Tony listened to our needs and with very minimal input from us got it to look great. Always available to answer questions and a very speedy outcome.
Very Happy.
Pete, Christine, Matt and Tracey
I would recommend Top Rank Designs to the world.
They sure got my business out of a pickle, with great work ethic and style.
Always did as they promised and produced a web site that is simply perfect. Thank you.
Don’t ever stop, retire or leave!
Melanie Garner
Beauty Fx Destinations
I would highly recommend Top Rank Designs.
I was completely satisfied with my custom designed website and found the team to be helpful in all aspects and at an affordable price in comparison to other website designers.
Thank you Top Rank Designs
Heid Warkill
Inch of Gold Downunder
We truly appreciate the professionalism shown by the Top Rank Designs team and their attention to our specific requirements.
We are extremely proud of our website.
Thank you for helping us promote our business on the web.
With kind regards
Byron & Cheryl
Baden Engineering
I have no hesitation in recommending Tony and his team at Top Rank Designs.
After having dealt with other companies who were either difficult to communicate with or built something I didn't want, it was extremely refreshing to meet someone who understood what I wanted, delivered it promptly and was always available to speak to if I had any questions.
Tony's input has made a huge difference to the volume of work in our business.
He has helped me move my company forward and increase the sales turnover significantly.
I am more than happy for anyone reading this to speak to me direct if you have any further questions on Top Rank Designs.
Nick Sperry Jones
Waverley Garage Doors
Tony and the Top Rank Design team built me a new professional website for my growing business.
I was delighted with the service I received and most importantly the finished website.
I found Tony to be extremely patient with my lack of computer knowledge, and was very approachable and happy to answer any questions I had.
Tony provided experience, great advice and ideas in creating my new website, but also listened to my views and vision for the website I wanted to create.
I would recommend Top Rank Design to anyone looking to invest in a website.
Brett Templeton
Secret Harbour Painting and Decorating
Thank you for your efficient professional service resulting in our exciting new website!
Dianne Perry
Advantage Migrations Australia
I would like to thank Tony Robinson and Top Rank Designs for their great service and for creating our awesome new website and company logo.
I was very impressed from day one with their prompt service and quick responses.
The whole process was very efficient and their great customer service and continuous feedback made the experience totally stress free. I would personally recommend Top Rank Designs to anyone considering setting up a new or updating their existing website.
From everyone here at WA online Approvals, thanks very much.
Richard Loicono WA Online Approvals
We were looking for a professional outfit who knew their game!
A friend supplied us with great feedback on Top Rank Designs and having received the same professional and friendly service now right through to completion, we are more than happy to pass on this web designers details!
Job well done guys and thanks for making it a no-fuss project for our new business!
John Staltari
Staltari OHS Training & Assessment
Tony's service was nothing short of outstanding.
He listened to my needs and always replied quickly to my emails.
Everything was explained clearly throughout the length of the project and he was always happy to make any corrections/changes as I needed them.
I would recommend Top Rank Designs to anyone who wants professional, reliable and excellent service
Laurie Maximillian
Thanks Tony for our great website
Looks fantastic and very user friendly 10/10
Lisa and Terry
We are more than happy with the website Tony created for us.
I had held off for quite some time as I thought it would be a time consuming and laborious task for me.
I was pleasantly surprised at how easy it was and keep asking myself why I didn’t organise it sooner.
Highly recommended
Tammie Patterson
We really appreciate your flexibility in incorporating our design ideas as we progressed through the process.
We are very pleased with the vibrant look of the website and the ease of navigation and the fact we can update it ourselves.
It was great to work with you Tony and we’d be very happy to recommend your services.
We hope this website will promote laughter Clubs and the benefits of laughter to the people of WA.
Kath and Janni
You can’t improve on Perfection!
We had experienced “major” problems with our previous “cheap” web designers/SEO providers and discovered we had paid for a website that was basically floating in cyberspace with our services unable to be found on google or any search engine for that matter unless you typed in the name of our actual company.
Our website was constantly not working, emails went missing into cyberspace, incoming emails were taking 3 days to reach us and basically we lost a lot of clientele that we worked so hard building up in our first year due to the fact our clients believed they had made a booking or requested a quotation via the website however the odd occasion we would not receive our web forms through until days after the actual event occurred.
Thanks god we found Top Rank Designs whom actually listened to our requirements but also made suggestions to improve our rankings on google etc.
You will NOT find a company that provides such reliable and sound services as Top Rank Designs.
Top Rank Designs provide a full comprehensive service with reliable backup.
I have already recommended Top Rank Designs to many people and will continue to do so in the future.
If you are thinking about going down the ”cheap website” option with another website company beware and think again or feel free to contact me so I can inform you of the nightmares we had along with many other businesses throughout Australia with employing the services of cheap website companies offering the world and never responding to problems.
Keep up the great work Top Rank Designs.
Vicki
I wanted a beautiful website and reliable service at a reasonable cost and I got it when I found Top Rank Designs.
Nora James
Working with Tony was so easy, for someone who had no idea of what to put on his webpage Tony made the whole process hassle free & it looks great.
Dave Alexander
Thankyou very much for the amazing website you have created for our business.
Your interpretation of our needs and aspirations far exceed our expectations.
We have no hesitation in recommending you to anyone wishing to have a truly world class website design that ticks all the boxes.
Denise King
Thankyou Top Rank Designs for designing a colourful and easy to navigate website with the ability to add features and photographs in the future.
Looks good on all digital devices and a great service.
Jon Dunn
Thanks Tony – the website looks great and I am already receiving some positive feedback.
Looking forward to continue to work with you to grow the site into the future.
Thanks again
Steve Dale
I engaged the services of Top Rank Designs to design and build a website suitable for the needs of my chiropractic practice. Tony handled the domain name acquisition and also the hosting services. The final design is of a modern look and feel and is easy for visitors to navigate.
After doing keyword research for local search terms Tony wrote the articles and content and his optimising services has resulted in a number of high Search Engine rankings.
The high rankings have resulted in more web based enquiries and new clients to my practice. In addition to this my Chiropractic students can easily find and contact me through my website.
Tony was extremely easy to deal with whilst showing professionalism at all times.
Dr. Craig Armstrong
Lifeline Chiropractic
I have known Tony for quite some time, so when it came to needing a new website I had many questions as there are ‘websites’ and there are ‘websites’.
As part of the discovery process, Tony not only handled himself professionally in producing my website but also found and helped broker two key url’s allowing my site to have an advantage over my competitors.
To make life easier I chose Tony to host and maintain my site so if there were problems at all it would be fixed with one phone call.
Tony’s service also allowed me to have payment terms minimising interruptions to my cash flow as a new start up business.
If you are looking for true service, I can highly recommend Tony from Top Rank Designs as you won’t be disappointed.
Jamie
My website has been up for just over 3 months now and was up on the first page of Google within 2 weeks. It was very important that my site had the "feeling" that I wanted to get across to my potential clients. Having worked closely with Tony we have achieved this. As of this week I have just asked a colleague to join me in an aspect of my business.
I am so happy with the results. Thank you Tony!!
Kristina Ritchie
I highly recommend
Top Rank Designs
They recently completed an overhaul of our website for our ecotourism business Rockingham Wild Encounters. Thanks to Tony we are now ranking very highly on google's search engine results for keywords critical to our business not only in Australia but throughout the world!
Traffic to our website has improved dramatically with more unique visitors recorded in the first two weeks of the new site going live (and in the middle of winter which is traditionally our quietest month of the year), than throughout the busiest month of last summer.
Great service, easy to deal with and made the whole process easy to understand for a non computer geek like myself!
Aaron Heath
Director
Rockingham Wild Encounters
I am the owner of Mechanic On The Move a Mobile Mechanic Business. I have been using Tony's website services Top Rank Designs for around 3 years now.
I have found the internet and my website to be the most effective form of advertising. Since using this form of advertising and promotion, for want of better words, I have stopped using any other means to advertise my business.
It is by far the most effective form or means of both advertising and giving people the information regarding my services. Between this site and word of mouth I always have work and no longer use phone books, my website is much better and cheaper than yellow pages and more effective. I have found Tony most helpful and his advice has been invaluable to the success of this site, my customers are always commenting on how good the site is, and I have personally recommended Tony on numerous occasions.
I would recommend this service to anyone who wants their business to succeed.
When I need changes or updates, I simply email Tony, and the rest is done, no worries, no hassles, job done!
Thanks Tony
Dan Reinhold.
Mechanic On The Move